Where the money goes
UEFA's distribution summary for 2024 to 2027 starts from a projected €4.4 billion gross across the three competitions and the Super Cup, of which €3.317 billion goes to participating clubs and €2.467 billion, or 74.38 percent, to the Champions League. That pool is split into three pillars: 27.5 percent in equal shares, 37.5 percent for performance and 35 percent in a new value pillar that merged the old market pool and coefficient payments.
The amounts per club come by circular letter, and the circular of June 16, 2025, which states that it follows what was applied in 2024/25, gives the figures. Each of the 36 league-phase clubs receives a starting fee of €18.62 million. Each win pays €2.1 million and each draw €700,000. A separate ranking bonus divides its pot into 666 shares worth €275,000 each, one share for 36th place rising to 36 shares for first, plus €2 million extra for places one to eight and €1 million for nine to 16. Reaching the play-offs is worth €1 million, the round of 16 €11 million, the quarter-finals €12.5 million, the semi-finals €15 million, the final €18.5 million, and the winner an additional €6.5 million.
Applied to the first season's table, Liverpool's seven wins earned €14.7 million in match bonuses and its 36 ranking shares €9.9 million before the €2 million top-eight supplement, while a club finishing 36th collected the starting fee, one share and whatever it won on the pitch. The value pillar, €853 million in the Champions League, is distributed through its own 666-share rankings based on broadcast market value and coefficients. The sums involved help explain why club ownership structures matter in this competition, a theme covered in how multi-club ownership reshaped the loan market.
The practical way to read a league-phase table is to count wins before points. Two draws are worth less than one win in the standings, and in the distribution model a draw pays exactly a third of a win, since the match fees are paid regardless of opponent. Then look at the eighth and 24th lines, because the gap between a direct round-of-16 place and a play-off is two extra matches, €10 million in guaranteed fees, and the right to play the second leg at home.
Whether the first season's upsets were the format or an unusual year will take more seasons to settle, but the rules now reward every place on the table, and the clubs have noticed.